Jul 21, 20204 minMICKAELLE MICHEL: GOING PLACES FASTBy Hans Ebert Visit: www.fasttrack.hk When it comes to marketing just about anything, Japan is in a different league. The thinking is not...
May 4, 20204 minLYLE HEWITSON AND THE EMERGENCE OF THE IDOL JOCKEYBy Hans Ebert Visit: www.fasttrack.hk It was (racing writer) Andrew Hawkins who first introduced the then up-and-coming teenage...
Nov 10, 20181 minJoao Moreira is returning to Hong Kong: Anyone care? Really?By Hans Ebert Visit Hans-Ebert.com Remember that old saying about striking while the iron’s hot? So, for about a week, there were the...
Oct 15, 20185 minWILL JOAO JOAO GET BACK TO HONG KONG (AND JOHN SIZE)?By Hans Ebert Visit Hans-Ebert.com Though one Joe- jockey Kanuchiro “Joe” Fujii, below, who racing fans in Australia, Korea and...
Nov 29, 20157 minHORSE RACING, BRUCE LEE AND THE COOL FACTORBy Hans Ebert & Jenny Bridle Someone half-jokingly mentioned last night that if horse racing was to be cool, then, like God drives a...
Feb 4, 20134 minWILL THE MARKETING OF RACING BE ALLOWED TO BE CREATIVE?I tweeted the two commercials below and asked the question, Why can’t the marketing of racing be this creative?...