By Hans Ebert Visit: www.fasttrack.hk When it comes to marketing just about anything, Japan is in a different league. The thinking is not...

By Hans Ebert Visit: www.fasttrack.hk It was (racing writer) Andrew Hawkins who first introduced the then up-and-coming teenage...

By Hans Ebert Visit Hans-Ebert.com Remember that old saying about striking while the iron’s hot? So, for about a week, there were the...

By Hans Ebert Visit Hans-Ebert.com Though one Joe- jockey Kanuchiro “Joe” Fujii, below, who racing fans in Australia, Korea and...

By Hans Ebert & Jenny Bridle Someone half-jokingly mentioned last night that if horse racing was to be cool, then, like God drives a...

I tweeted the two commercials below and asked the question, Why can’t the marketing of racing be this creative?...