#Longines

Nov 9, 20193 min read

WITH AN (ALMOND) EYE TOWARDS HKIR WEEK

By Hans Ebert @HansEbertMusic Visit: www.hans-ebert.com To say that the HKJC has much riding on such a global marquee value name as...

Oct 22, 20184 min read

THE HKJC AND ITS OWN PROJECT: RUNWAY

By Hans Ebert Visit Hans-Ebert.com Too often they get lost in the shuffle. Lost in the column inches and tweets and talk and innuendos...

Dec 12, 201611 min read

LONGINES #HKIR: THE WEEK THAT WAKES UP A CITY

By Hans Ebert Melbourne has The Race That Stops A Nation, and Hong Kong has The International Races That Wakes Up A City. With now...

Dec 9, 20135 min read

LONGINES AND HONG KONG THE BIG WINNERS ON A GLORIOUS DAY AT SHATIN

Like Sting lecturing us mere mortals on the benefits of Tantric Sex, the buildup to Longines and the Hong Kong Jockey Club International...

Dec 3, 20134 min read

THE HONG KONG JOCKEY CLUB AND THE EVOLUTION AND REVOLUTION OF HORSE RACING

I was wondering if this would be a horse racing story or a music story before deciding that horse racing really is part of entertainment...

Nov 4, 20132 min read

THE HKJC AND UNIVERSAL MUSIC MAKE SWEET MUSIC

When one party holds a race meeting- like it did at Shatin yesterday- and where turnover was HK$1.45 billion with an attendance of over...

Jun 21, 20131 min read

GREAT ROLE MODELS!

#Longines #Longinesandhorseracing

Nov 26, 20121 min read

WHY LONGINES HAVE THAT WINNING ATTITUDE

The Hong Kong International Races and The International Jockeys Challenge are around the corner and here’s hoping it is marketed and...

Jul 12, 20122 min read

THE HKJC AND KNOWING IT’S TIME FOR A CHANGE.

The news that that the Internationally-renowned watch brand Longines has been appointed the new sponsor for the Hong Kong International...

Jun 4, 20124 min read

THE HONG KONG JOCKEY CLUB AND THE BRANDING OF HORSE RACING

Horse racing has always been perceived as being a mug’s game. While other sports attract sponsors, make innovative changes in their...