#MTV

Sep 17, 20165 min read

BACK TO THE BASICS

By Hans Ebert It’s the technique not the idea. It’s something my mentor in advertising- Keith Reinhard- used to make all his creative...

Dec 28, 20156 min read

Keeping things as simple as a #JustinBieber and #SelenaGomez song

By Hans Ebert It’s good to get away from daily routines. It clears the head, let’s in some much-needed fresh air to make the fog and...

Jul 30, 20143 min read

WHAT CAN A MUSIC COMPANY DO FOR YOU? ZILCH.

A friend of mine recently resigned from a major music company- nothing really earth-shatteringly surprising as those days when working...

Sep 10, 20121 min read

ARE THE VMAS AN OXYMORON?

We’re no longer sure what MTV’s VMAs- Video Music Awards- are about other being an excuse for MTV to have one big outrageous party and...

Oct 3, 20112 min read

WHO HIRES THESE IDIOTS TO RUN THEIR CHANNELS?

Without naming her, she came to Hong Kong with only her blonde looks going for her. She parlayed this into running some little art...