#advertising

Oct 20, 20223 min read

The Vincent who Don McLean didn’t sing about...

It’s all about timing and with Golden Sixty about to make its debut for the season, it really is time for those whose job is to promote...

Sep 15, 20224 min read

Luke and Lyle and bringing storytelling to horse racing...

By Hans Ebert There’s a new gun in town and his name is Luke Ferraris. Hang on, wait. Luke Ferraris has been riding in Hong Kong since...

Sep 2, 20224 min read

Why horse racing continues to stay in its own box

Most of us know why it does not happen, but it’s still worth revisiting to at least try and change the narrative though knowing this is...

Feb 27, 20225 min read

Cryptic notes from the crib

Cryptic notes from the crib ...................................... Can horse racing hear new opportunities knocking? With everything and...

Mar 13, 20212 min read

IS TOM WATERHOUSE CHANNELING ROBERT PALMER?

The job of advertising a product is, first and foremost, to have it noticed. Hopefully, the work stands out from the clutter, because...

Jan 29, 20215 min read

Continuing our series on Hong Kong’s game changers…

Those in the advertising and entertainment worlds find it difficult to understand when I talk about him as a game changer- him being...

Feb 2, 20208 min read

WHERE TO NEXT AND WHAT ARE WE GOING TO DO WHEN WE GET THERE?

By Hans Ebert This teacher asked his students to turn in their cell phones. After just two weeks, the majority began to think that their...

Aug 20, 20198 min read

THE SPONSORSHIP AND MARKETING OF HORSE RACING AS A SPORT

By Hans Ebert @HansEbertMusic Visit: www.fasttrack.hk It’s probably the ad man in me. Though enjoying having a bet and being friends with...

May 6, 20194 min read

THE MARKETING OF HORSE RACING. LENGTHS BEHIND EVERY OTHER SPORT (EXCEPT CURLING)

By Hans Ebert @HansEbertMusic Visit: www.hans-ebert.com Spent the dreary, weather beaten Sunday watching a few races on television from...

Feb 18, 20194 min read

HORSE RACING NEEDS YOUR CHUTZPAH, NIKE

By Hans Ebert @HansEbertMusic Visit: http://www.hans-ebert.com The Nike logo is known as the Swoosh. When those thundering hooves go by...

Sep 5, 20133 min read

ADVERTISING, THEY DO CON…

Some of us might not have known it at the time, but, damn, Hong Kong had some very good ad people and real characters who created a...