#dondraper

Oct 17, 20225 min read

The world’s biggest coming out party happened at two racetracks in Australia...

It had to happen, and it should, with the talk in Australian racing circles these past few days being about the very successful two...

Sep 2, 20224 min read

Why horse racing continues to stay in its own box

Most of us know why it does not happen, but it’s still worth revisiting to at least try and change the narrative though knowing this is...

Jul 6, 20225 min read

Old dogs, new tricks, Ben Crowe and making horse racing fun...and not goofy.

You can’t teach an old dog new tricks. We’ve grown up and grown old hearing this truism. Now that times have changed and the shoe is on...

Feb 27, 20225 min read

Cryptic notes from the crib

Cryptic notes from the crib ...................................... Can horse racing hear new opportunities knocking? With everything and...

Jan 15, 20194 min read

ATTRACTING BRANDS TO HORSE RACING (AND THE RE-BRANDING OF HORSE RACING)

By Hans Ebert Those in advertising and especially those who were in advertising when it was booming and everything seemed possible know...