They are the Hong Kong Jockey Club’s most effective street marketing team- the handful of passionate local racing fans who attend every single race meeting and stand there for hours on end shooting around 50 photos of everything leading up to and including each race.
All these photos are then uploaded onto Facebook and Instagram.
These photographers are not gamblers nor do they ask for any money for their work. This work is to them a hobby and done for the love of the game.
One can’t help but think of certain senior racing executives who are paid millions to...well, we don’t really know why- but we do.
In the meantime, as a salute to these hobbyist racing photographers, especially Wallace Wan and Donald Lee, below, a documentary, tentatively and cryptically titled, “Is it rolling, Bob?” is being produced starting next month that focuses on them.
Produced by a small independent group of filmmakers and creative types with years of experience in every facet of advertising and marketing and closely connected to a global streaming service, the racing and, more importantly, the non-racing world, can get to know all about them.
They’ll be able to understand how very differently the Chinese racing media thinks compared to the English racing media, what motivates these photographers to do what they do and, as we like to say, “Next steps”.
Below are examples of some of Wallace and Donald’s most recent work...
Comments