It really is all about sponsorship.
And, especially, in this tough global economy, no money, no honey and no sponsorship, no show.
There was a time when artists sponsoring a product meant “Selling Out.”
It was terribly “uncool”.
Today, having a sponsor or sponsors means selling IN.
It makes one seem needed- and important enough to actually have a sponsor.
No matter how fucking dumb they might be.
Recording artists are walking endorsements.
So are movie stars- the world over.
It’s easy, lazy marketing.
Product placement in movies are creatively hidden everywhere.
And in the world of sports, sponsorship and/or product endorsement is everywhere.
Cricketers wear so many logos they look like being part of some army.
Of course, nothing beats sponsorship than the world of soccer.
Apart from the huge salaries paid to them, the money soccer stars make on sponsorship deals are obscene.
Sometimes we wonder if all this is really worth it.
Or are marketers simply following a monkey-see, monkey-so way of thinking.
And with no return-on-interest in sight.
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